ACME Smoked Fish

Driven by a relentless desire to cut through the noise and forge a genuine connection with customers, ACME Smoked Fish tasked us with crafting their first-ever messaging platform and awareness campaign to elevate the brand’s personality in a saturated market.

Our strategy? A razor-sharp focus on authentic engagements led to a tongue-in-cheek campaign idea that sparked a narrative celebrating the quality of what the folks at ACME do and how they do it.

“You’ll want what we’re smoking” is more than a catchy tagline; it’s a declaration of ACME’s ethos, infused into every element of its brand, online presence, and company culture, woven into the fabric of who they truly are.