New Mexico Jiu Jitsu

Jiujitsu doesn’t require you to be the biggest or the strongest to win. It only requires you be the best trained. The campaign illustrated that if you are trained by the best, at a Gracie Certified Training Center, you can be the geekiest of geeks and still become a legendary kicker of butts.

Since launch, memberships are way up and new executions are hitting the market regularly as momentum continues to build.