Funner California

Harrah’s Resort Southern California has always been a destination more fun than others. But it wasn’t good enough just to tout amenities and run promotions. We renamed the entire territory it was built on. That’s how Funner, California was born.

David Hasselhoff brought his legendary pop culture status and larger than life charm as the first official mayor.

Through an integrated campaign, we allowed people to discover this new place in fun ways. Anywhere people have to book travel or check out fun destinations, we are there to remind them of this magical spot called Funner.