Caesars Palace is more than just a hotel and casino. It is a legendary brand that comes with a rich history deeply anchored in the Las Vegas experience. As such, how does it remain fresh and relevant to a younger audience while respecting a 50 year old legacy?
How about creating our own version of a modern-day Caesar, an over-the-top character at the center of an epic journey that showcases everything that this luxurious palace has to offer. Empowering the idea that anyone can stay at the legendary hotel and casino and live like a Caesar. #LikeACaesar.