How does a company with a 100+ year heritage in paper products stay relevant in an increasingly digital world?
To introduce the revitalized IP brand to designers at the HOW Design Conference, we got creative. Recognizing that most design ideas still start on paper, we wanted to demonstrate what happens when something digital returns there.
Meet Senseless Robot, the random-graffiti-art robot that created stunning displays on IP poster paper. Attendees could enter to win posters created by the robot by posting a photograph of the IP booth on Instagram.
It worked. So well, in fact, that Instagram shut down our feed for having too much activity. No worries, though. Twitter substituted just fine. And International Paper stole the show.