Creative marketers today have access to the most powerful ways to reach people that the world has ever seen. Yet too many are still relying on insipid retail radio ads, lifeless web banners or lackluster pre-roll vids.
It’s like buying a Ferrari and installing an aftermarket 8-track.
It’s time for compelling stories, long-term strategic alliances, truthful collaborations and beautiful brand activations that will blow people’s minds.
Who cares about status quo. We want status WHOA.