The Federation of Milk Producers

The objective was to support the move initiated by The Federation of Milk Producers and bring the diversity of innovative dairy products to the consumers’ attention for discovery and tasting.

The stand was inspired from the carousel used in the dairy industry and designed to catch the consumers’ attention. The round shapes, minimalist style and dramatic lighting created an intensity and mood that enhanced the appeal of the product. The electronic animation invited consumers to taste a wide variety of products.